Brand U self-development replaces corporate career management or guaranteed employment. Traditionally companies told us what’s necessary to perform a task or job satisfactorily. The company then provided resources, training, and incentives to ensure the task was performed according to company policies, procedures, and expectations. This has now changed as more companies move towards a system …
Is the Brand U a passing fad? Probably not! More companies want this top-down and bottom-up competency alignment to ensure everyone is rowing in the same direction and synergizing knowledge. The result is that more Brand Us, either as core employees or project contractors, will be hired, promoted, evaluated, trained, and rewarded based on our …
If there’s no job security, what can organizations do to secure Brand U ideas and inspiration? One way to become the ‘employer of choice’ is to establish a culture and quality of work life that embraces diversity, nurtures our talents, allows Brand U’s to develop new skills, and promotes work/life balance. Companies are more aware …
10 % of what we read 20% of what we hear 30% of what we see 50% of what we see and hear 70% of what we say 90% of what we do and say
Have a business model Know your market and customer Have a clear long-term vision Be able to change the vision at a moment’s notice
Lifelong learning has become a reality for all Brand U’s. A recent study at Washington State University concluded that regardless of age, income, race, and ethnicity, the great majority of us want to continue our education and training throughout our lives. Eighty-one percent of the Brand U’s believed that additional training is critical for their …
Thoroughly review your company’s competencies and learn how much support they have from top management Determine your own competency ‘career path’ in the company Do a ‘reality test’ on yourself Seek others’ perspective on your efforts Seek your boss’s support for your career development efforts Determine the best way to acquire new skills[i] [i] …
Arie de Geus, a management strategist, once said “the ability to learn faster than your competitors may be the only sustainable competitive advantage.” Companies and Brand U individuals know this. Information and knowledge add value. Knowledge allows the smartest organization to deliver products and services faster and better than its competitors. Applied knowledge and learning …
David H. Smith, head of knowledge development at Unilever, offers the following symptoms of poor brainpower management: You repeat problems Work gets duplicated Customer relations are strained Good ideas don’t get shared You have to compete on price You can’t keep up with market leaders You’re dependent on key individuals You’re slow to launch new …
Managing, organizing, and commercializing knowledge is the hot area of competitiveness. Land, labor, capital, and bricks/mortar were considered the economic ingredients for creating wealth. In our digital world, Brand U ideas and knowledge dominate the value adding product design, process improvement, and project completion mix. Knowledge work includes every organizational activity from machine maintenance, customer …