Projectized work then accelerated as customer, time, quality, communications, risk, technology, and performance requirements increased. Each decade emphasized different types of Brand U projects. In the 1950s, mega civil engineering projects were the craze. In the 1960s, aerospace projects consumed our interest. In the 1970s, it was telecommunication projects. In the 1980s, it was computer …
According to the Handy work model, an organization’s middle ring is composed of Brand U portfolio or project people who have specific skills the organization needs for special projects. In this model, the middle ring Brand U’s have a bundle of skills that can be sold to the highest bidder, much like engineers, writers, architects …
More boards of directors want Brand U leaders who can transform and galvanize their organizations. Such companies as AT&T, Eastman Kodak, and IBM had a rock-hard principle of promoting from within. All CEO’s had to be imbued with the corporate culture. They knew the industry, processes, and products. Companies would hire in their own image. …
Personal Branding = Perceived Quality plus Strategic Awareness plus Singular Distinction. David Shore formula in “Workweek,” Wall Street Journal,
Your Brand U does not come without pain. Designing your personal brand takes time and much trial/error until you find your personal voice or calling and distill it into your personal Brand U. Think about it? Smart failure is one of the best predictors of Brand U success. It also guarantees employability in today’s economy. …
As the marketplace, customers, and companies change, what communicates core values or a sense of who you are? The answer is personal branding. A personal brand tells people who you are, what you can do, and what they can count on from you. It becomes part of your character and personality. Brand U perceived quality: …
Being totally objective Knowing their subject matter very well Knowing in-depth a particular industry or field Bringing lateral or creative thinking to the subject Providing confidential counsel[i] [i] Career Guide – Management Consulting, Harvard Business School Press, 1997, p. 6.
You are your first product, so positioning yourself in the market as an individual is extremely important. Portia Isaacson, Founder Future Computing
Our employer or customer now wants to develop killer new products but needs our commitment, inspiration, and loyalty. Many Brand U’s already feel crunched having to do more with less. And, Brand U’s are now asked to commit and contribute to an organization that may have fired our best friend. There’s a point of diminishing …
80% of what worries you will never happen Action spurs activity Do what you hate, first When in doubt, talk about and resolve it Change creates challenges which offer opportunities Without meaning, there is no commitment. The pain of changing must be less than the pain of staying the same. Most people need structure and …