Flow of Progress
Progress flows only from struggle. Louis Brandeis, US Justice
Paradigms
Transformation Change
Transformational change attempts to reinvent, reorganize and if necessary eliminate non value-adding processes rather than simply retooling existing processes. The goal: redesigned, end-to-end processes that are logical, value-adding, seamless, balanced, and customer driven. Hence: the value-chain. Transformational change forces an organization to look at itself objectively, examining each process step that adds or detracts value.
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Laws of Marketing
You don’t buy coal, you buy heat You don’t buy a circus ticket, you buy thrills You don’t buy a paper, you buy news You don’t buy spectacles, you buy vision You don’t buy printing, you buy selling. Anonymous
Innovation Rules
The numbers reinforce the power of innovation. The top firms usually have double the shareholder returns of their peers. Why? Innovation. And, that frightens all companies. It’s all about killer ideas these days – Brand U ideas that can change processes, projects, people, organization, organizations, industries, and ultimately society. And, these ideas come from Brand U’s.
What Makes a Company a Good Place to Work?
Working for the best companies is like getting into the hardest college, fraternity/sorority, or country club. It isn’t easy. For example, Southwest Airlines, one of the best companies for which to work accepts only 5,000 people out of 150,000 applications each year. What separates those accepted from the also-rans is a sense of humor. What
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Brand U’s Want to Work for An Organization They Believe In
Brand U’s understand that to maintain work sanity they have to understand their employer’s or customer’s values. An organizational culture can empower or kill a career. If you understand and reinforce your customer’s or employer’s culture, then there’s a much higher chance you’ll excel. If the organizational culture jangles you, then deal with it or
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Adapting to the New Paradigm
You’ve been doing the same things the same way for most of your life and being rewarded for them. Then, there’s a change. It could be a paradigm shift or it may be a milder tap on the shoulder. Whatever the stimulus, the result is a behavioral change. Sometimes, the stimulus is life threatening and
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Competition by Idea
So, you’ve developed a new e-commerce business model and want to do your own thing, to commercialize your great idea. It may be a killer application, a new process, or an artificial intelligence search engine. Whatever it is, you’ve learned that it’s much easier to start from a clean slate to create a Brand U
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Culture Is a Changing Paradigm
Brand U culture is dynamic not static. Culture must reflect the environment and competitive marketplace. Culture then changes with the times. For example, AT&T as a regulated monopoly for a hundred years had a culture that stressed the highest production standards and highest service. Customers were willing to pay for the service through their rate
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