Metaphors offer insights and lessons. Metaphors provide us a vision of what to expect from work. The career ladder is a great visual metaphor. A person started at the bottom and with the right effort climbed each rung. The career ladder told us what the organization, its work, and expectations were for each of us. …
Fast Company Magazine, today’s Brand U business magazine, identified six core personal business concerns: 1) leading, 2) changing, 3) learning, 4) pursuing personal success, 5) creating, and 6) finding new ways of working.[i] Working It offers a structure for understanding and a framework for adapting to these core business and work concerns. Working It is …
Michael Jordan is the quintessential Brand U. He was probably the best player in basketball. He propelled the Chicago Bulls to six NBA championships. The 7Ps – Paradigms, People, Principles, Practices, Products, Processes, Projects – can be used to understand Jordan Brand U. His paradigm is the rules of basketball. People are the players, …
“If you think the young upstart at the next cubicle who spends half his days fielding calls from job recruiters is making more money than you are, guess what? You’re probably right. In today’s hot job market, where talent, energy and mobility count a lot more than seniority, new hires often earn more than …
Working on your self improvement Loving what you do and for whom you work ‘Owning what you do’ and ‘wanting to do what you do better’ Doing what lasts Not knowing what you’ll do or where you’ll live tomorrow Making good connections Creating synergies, not simply doing good Using the right tool for the job …
The fundamental dynamics and rules of the New Economy employment marketplace have: Shifted balance of power from employer to Brand U employee Created a Brand U trinity work culture of ‘me-myself-I’ Created a Brand U mentality among many professionals Created an online bazaar of Brand U’s and employers Allowed Brand U’s to offer themselves …
What is a brand? It’s a way of encapsulating and communicating a product’s power, pitch, and position in the most succinct way: the combination of one name and visual image – a personality – that anyone, anywhere, will recognize and interpret in precisely the same way.[i] David Andrusia and Rick Haskins “Brand You is about …
“Put as simply as possible, branding yourself is the single, most important thing you can do to establish your worth in the business marketplace – and make you the valuable commodity you deserve to be” say David Andrusia and Rick Haskins in Brand Yourself.[i] [i] Andrusia, David, and Haskins, Rick, Brand Yourself, NY: Ballantine …
Finally, what will be your takeaways from this book? Work is a gut issue for all of us. Whether we work to live or live to work, it’s a critical life issue. Those of us tied to the old order or old paradigms may certainly feel confused, uncertain, and even pain. How you react is …
Stories and role models are powerful ways to communicate. Psychologists and others believe that three times more information can be communicated and understood in story form than in bulleted lists. Brand U stories are personal and moving. So, I’ve collected the stories from the best business periodicals.[i] I’ve taken a rational and objective approach to …