Author name: margaux

Do You Get It?

This is the key question of the ‘New Economy.’ Those who ‘get it’ understand the extent to which the Internet will facilitate commerce, change work, and accelerate the Brand U Nation. Those who ‘get it’ also understand the race to stake out Web ‘real estate’ to create dynamic Brand U’s web sites. As a result, …

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Paradigm Impacts

Change distorts our perceptions of life and work. Change is distressing. Change can distort the reality – the ‘is’ of what is happening around us. We then react according to our perceptions of the ‘is’ which if distorted by old assumptions or rules, can affect how we deal with our life/work/career. Paradigms are critical to …

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What is a Paradigm?

Paradigm: Provides us a language, a common set of assumptions, and a common set of expectations of what may occur in the future.[i] Barker, Joel, Paradigms: The Business of Discovering the Future, Harper Business, 1992.

Who or What is Xerox?

AT&T is a continuing story of business transformation and rebranding that’s happening to many companies. Xerox a little while ago was the ‘Copier Company.’ Then it transformed itself into the ‘Document Company.’ In its latest incarnation, it’s branded into the ‘Knowledge Company.’ Normally jobs are cut when there is a financial emergency. The company is …

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Fewer US Companies – Just Successful Ones

“There are No German or US Companies, Only Successful Ones” the Wall Street Journal recently headlined. We have become a global economy and it affects us in ways we probably don’t like. Senior managers in many companies believe in open markets; global competition where customers are accessible; products move seamlessly across borders; technology is universally …

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