Author name: margaux

Architecting the Organization

The traditional organizational structure was a pyramid with the Chief Executive Officer at the top. Now, Brand U organizational shapes span the entire spectrum from pyramid, matrix, clusters, and virtual. Organizations are setting up different structures, including: Core processed. Common business wisdom is to focus on core processes and competencies or in other words, stick …

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Leadership Questions

Are people the most critical asset in your organization? Is the need for change communicated well in your organization? Who are your organization’s stakeholders? Who are your internal/external customers? Do you know your customer’s needs and how to satisfy them? How do your customers value your Brand U contributions? What does ‘good’ management mean to …

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