Author name: margaux

Lester Thurow’s Rules for Brand U Wealth

Rule #1: No one ever becomes very rich by saving money. Rule #2: Sometimes successful businesses have to cannibalize themselves to save themselves. Rule #3: Two routes other than radical technological change can lead to high-growth, high-rate-of-return opportunities: sociological disequilibriums and development of disequilibriums. Rule #4: Making capitalism work in a deflationary environment is much

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Your Employer’s Biggest Fear: I’m Taking My Idea with Me

And, therein lies the terror for big companies that innovation seems to work best outside them,” says the Economist.[i] Behemoth companies try to institutionalize new thinking and doing through ‘knowledge centers’ and ‘idea factories’ as 3M, Procter & Gamble, and Rubbermaid have tried. Only one problem! These ideas sound great but don’t seem to work

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How Do Companies Compete?

According to Treacy and Wiersma, a Brand U company competes on one of three value disciplines, specifically on operational value, product leadership, or customer intimacy. Operationally excellent companies offer middle-of-the-market products at a competitive price with the least convenience. Product-leader companies offer products that push performance boundaries while customer-intimate companies deliver products and services that

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