Commit yourself to never-ending education and training Decide what you are now and what you want your value-add to be Devise a self investment strategy that balances expertise with flexibility Become an expert, totally focused Become a generalist, staying flexible Develop yourself as an economic resource; choose a mix of hard and soft skills Develop …
Hammer and Champy in Reengineering Management also proposed that management, specifically functional middle management, fundamentally changes. They meant dramatic, breakthrough change, not an evolutionary or incremental change. Hammer and Champy believe that today’s Brand U managers, will require three skills, which don’t have much to do with traditional management. Managers will evolve into process owners, …
Michael Porter, a Harvard Business School professor, coined the term ‘value chain’ in the 1980’s. The concept and term took off. The value chain is one of the must-know business concepts for all Brand U’s. Every organization performs a sequence of activities to produce a product or offer a service. These activities add value to …
Brand U companies, even global corporations, have discovered they can’t be all things to all people. The problem started when companies tried to please different customers with a large variety of products, problems arose. Resources were spread too thin so a company could only do certain things moderately well. The wise decision was to focus …
If we have had a formula for growth it has been; start with the best; learn from the best, expand slowly and solidify our position; then horizontally diversify our expertise. Mark McCormick, business person
Do you see yourself as a Brand U product and if so in what ways? Or, are you offended by this idea? And if you are in what ways? Can a career, even yours perhaps, be managed like a product brand? What has been your career and work lifecycle? What products or services have …
There are many studies that identify the attributes of product success. What makes a product a success can also make you successful. Once a customer or stakeholder is identified, then you can enhance your Brand U value by: Developing new abilities not available by competitors Providing higher value (cost, quality, service, delivery) Finding a better …
With all this change, your employer’s or customer’s thinking goes something like this. Customers want a new product or an enhanced existing product. Who’s got the ideas, knows our core competencies, and has the abilities to exploit them? Answer: our employees – namely internal Brand U’s. So, the next frontier of new ideas is from …
The real issue is value, not price. Robert Lindgren, Business person FISH: First in. Still Here. Anonymous In the future, more people will work for themselves, creating a huge market for bizarre products. Scott Adams, ‘Dilbert’ creator
New ideas! Hot products! Killer software applications! They’re all the rage these days. Brand U companies want to develop the next hot new product. Brand U entrepreneurs want to develop the next hot new idea. Commercializing technology is taking place at breathtaking speed. What Brand U geeks played with several years ago, we now use …