Author name: margaux

Hammer and Champy’s Brand U World of Work

  Reengineering is here to stay All operational systems and processes must be viewed as integrated systems Fundamental questioning of everything in business is here to stay Current management skills have to be updated Employees will be making more day-to-day decisions Middle managers are an endangered species Learning marketable skills is the only measure of …

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Identifying Core Competencies

A ‘world class’ company may have several core competencies or areas of excellence involving core processes, projectized work, low costs, state-of-the-art research and development, critical management abilities, specialized equipment, team effectiveness, competitive culture, technology/know-how, or distribution strengths. Some ‘world class’ companies are well known for one exceptional core capability or process. For example, Daimler-Chrysler develops …

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Love and Take Risks

Organizational transformations also have changed how we’re trained to work. We were trained, nurtured and rewarded for pursuing a narrow functional career such as accounting or engineering. We’re evolving into Brand U specialized generalists as more work is structured along horizontal process lines. Love risk. Risks are going to be higher for everyone. Chaos is …

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Amazon – The Great Disruptor

Amazon.com has forever redefined the book selling and publishing business. Amazon.com started as an online bookseller. Well it’s morphing its core business, which started as selling books, but now includes collecting customer information and moving into new markets. Amazon is now profiling customers’ desires and bundling products and services that appeal to these customers. Over …

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What Are Your Core Competencies?

In the last ten years, the prevailing business model was to acquire, merge and diversify to increase profits. The model said that size matters because ‘economies of scale’ would result in lower costs. The result was huge companies that became global conglomerates with many unrelated core processes and products. There are many examples. Westinghouse went …

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