Author name: margaux

How Brand U’s Develop Personal Competencies

  Thoroughly review your company’s competencies and learn how much support they have from top management Determine your own competency ‘career path’ in the company Do a ‘reality test’ on yourself Seek others’ perspective on your efforts Seek your boss’s support for your career development efforts Determine the best way to acquire new skills[i] [i] …

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Stimulating Knowledge Management

Inspiring hard work, loyalty, new ideas, and creativity in downsized or transformed organizations is the most compelling challenge for companies today. The problem is that most companies are awful at collecting market and customer information and then commercializing internal knowledge. How bad? The preeminent management expert, Peter Drucker, said that “approximately 90% or more of …

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Learning is the Only Sustainable Advantage

Arie de Geus, a management strategist, once said “the ability to learn faster than your competitors may be the only sustainable competitive advantage.” Companies and Brand U individuals know this. Information and knowledge add value. Knowledge allows the smartest organization to deliver products and services faster and better than its competitors. Applied knowledge and learning …

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Power of Knowledge Work

Managing, organizing, and commercializing knowledge is the hot area of competitiveness. Land, labor, capital, and bricks/mortar were considered the economic ingredients for creating wealth. In our digital world, Brand U ideas and knowledge dominate the value adding product design, process improvement, and project completion mix. Knowledge work includes every organizational activity from machine maintenance, customer …

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Mission Statement: Working It (First Iteration)

Many of us chose careers and work largely based on assumptions that have changed dramatically over the last several years. That’s what Working It is all about. While organizational paternalism and employee entitlement attitudes may still exist in some companies, we’re moving from organizational command-and-control to the Brand U world of self managed teams, self-directed …

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Why Hire Brand U Consultants?

  Provide peace of mind Solve unusual problems Provide third party opinion Provide objectivity and independence Assist in organizational change Supplement in-house services Offer out-of-box thinking/doing Justify decisions Provide political cover