Charles Handy, probably today’s smartest workplace guru, said more than ten years ago that work is fundamentally changing. He coined the notion of ½ by 2 by 3 rule of corporate fitness. This workplace is characterized by half as many people on the payroll, paid twice as much, producing three times as much. Innovation and …
The problem is that McDonald’s has to change due to changing customer tastes. McDonalds brought in a new person to be in charge of its 12,300 US stores. He wants to evolve its sacred menu, stress customer service, and personalize the customer experience. How? The company developed a new cooking system soon to be seen …
Even the best-known brands and icons must be updated. McDonald’s is the world’s most popular restaurant and is also the foremost authority of consistent food quality. McDonald’s is changing because of intense fast food competition and consumer concerns about fat and calories. You’ll even be seeing more white meat and fish at your local McDonald’s …
There are not enough jobs for people. This started about 20 years ago and is now a global phenomenon. Well, those days are gone as Japan’s worst recession since World War II continues. Japanese unemployment rate in June 1999 hit a record high as the US unemployment rate hit historic lows. The world’s second largest …
Paradigm: Conceptual framework that permits the explanation and investigation of phenomena or objects of study in a field of inquiry; a pattern or model.[i] [i] Jost, David, Ed., The American Heritage College Dictionary, 3rd Edition, Houghton Mifflin, 1993.
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Can you homestead your job? What’s the explicit or implicit contract between your employer and you? Do you manage your career? Do you know your organization’s/customer’s work requirements? Are you positioning yourself to satisfy these requirements? Again after reading this book ‘what’s your value proposition’? Do you work in a learning organization? Are you a …
The smartest people in college and business seemed to gravitate to big companies because of the money, perks, and potential. Now, we’re seeing other trends. Smart Brand U’s straight out of college or B-school go into a big business to learn product development, sales, purchasing, supplier management, customer service and general management. Then, they start …
The paradigm has once again shifted. “Entrepreneurship has arrived. The question of whether it’s mainstream, accepted by the powerful elite, or big enough to cross US borders and thrive is no longer open to discussion. Brand U entrepreneurs are the creators of the New Economy. And everybody wants to be one,” according to Inc. Magazine.[i] …
What percentage of American households includes someone who has started, tried to start, or helped fund a small business? One percent, five, or even ten percent? Well guess again! Thirty-seven percent, more than one-third, of American households are involved with some form of entrepreneurship.[i] Entrepreneurs were once considered folks who couldn’t work in a big …