The New Economy is all about time – what Brand U’s do and how they manage it. For example based on your answer to an online health quiz, or laboratory analysis of a strand of hair, a company can manufacture a vitamin just for you. Then every three months you’ll get a fresh supply. If …
Brand U’s are now asking fundamental questions after years of hectic travel, dinner meetings, missing children’s birthdays, and even living in separate cities. Is it all worth it? Are the right choices being made about life, family and work? What happens to missed relationships, family time, graduations, and school plays. Time or specifically the lack …
It’s a good thing that time exists. James Glieck has written a great book called Faster that investigates our most important resource, time. Why is it important? Without it, we wouldn’t live. Things would happen all at once. “Time separates events, leaves a little breathing space between them.”[i] Glieck spends a lot of time analyzing …
Why do you buy a specific product? More often, it’s the personal contact that defines the relationship. You can often blow off a defective product. It’s a thing that can be fixed or replaced. But what about the clueless service rep, the rude sales person, the ‘it’s your fault’ repairman, or the endless phone wait …
Customer Relationship – The Great Differentiator Read More »
Working for the best companies is like getting into the hardest college, fraternity/sorority, or country club. It isn’t easy. For example, Southwest Airlines, one of the best companies for which to work accepts only 5,000 people out of 150,000 applications each year. What separates those accepted from the also-rans is a sense of humor. What …
Brand U’s understand that to maintain work sanity they have to understand their employer’s or customer’s values. An organizational culture can empower or kill a career. If you understand and reinforce your customer’s or employer’s culture, then there’s a much higher chance you’ll excel. If the organizational culture jangles you, then deal with it or …
Brand U’s Want to Work for An Organization They Believe In Read More »
You’ve been doing the same things the same way for most of your life and being rewarded for them. Then, there’s a change. It could be a paradigm shift or it may be a milder tap on the shoulder. Whatever the stimulus, the result is a behavioral change. Sometimes, the stimulus is life threatening and …
When there is a gap between an organization’s word and deed, problems can arise such as with the IRS’s new mission statement: ‘provide America’s taxpayers top quality service by helping them understand and meet their tax responsibilities and by applying the tax law with integrity and fairness to all.’ This mouthful has caused problems when …
Finding meaning at work is hot! Brand U values do matter. Silicon Graphics gives ‘spirit’ awards to employees who embody the company’s ideals in a poem. Lotus Development Corporation has a ‘soul’ committee to find ways to improve employee morale. Are these serious efforts or are they the latest fad? As more power shifts to …
Vision statements have been extolled and derided. Stephen Covey, the author of The Seven Habits of Highly Effective People, suggests that each Brand U person should have a life vision and a personal mission. The principle basically says: ‘If you know where you’re going at work or in life, you’ll get there.’