Personal Branding Equation
Personal Branding = Perceived Quality plus Strategic Awareness plus Singular Distinction. David Shore formula in “Workweek,” Wall Street Journal,
Brand U Failure
Your Brand U does not come without pain. Designing your personal brand takes time and much trial/error until you find your personal voice or calling and distill it into your personal Brand U. Think about it? Smart failure is one of the best predictors of Brand U success. It also guarantees employability in today’s economy. …
Brand U Skills
As the marketplace, customers, and companies change, what communicates core values or a sense of who you are? The answer is personal branding. A personal brand tells people who you are, what you can do, and what they can count on from you. It becomes part of your character and personality. Brand U perceived quality: …
Laws of Marketing
You don’t buy coal, you buy heat You don’t buy a circus ticket, you buy thrills You don’t buy a paper, you buy news You don’t buy spectacles, you buy vision You don’t buy printing, you buy selling. Anonymous
How Brand U’s Add Value
Being totally objective Knowing their subject matter very well Knowing in-depth a particular industry or field Bringing lateral or creative thinking to the subject Providing confidential counsel[i] [i] Career Guide – Management Consulting, Harvard Business School Press, 1997, p. 6.
You Are a Product
You are your first product, so positioning yourself in the market as an individual is extremely important. Portia Isaacson, Founder Future Computing
Brand U Power
Our employer or customer now wants to develop killer new products but needs our commitment, inspiration, and loyalty. Many Brand U’s already feel crunched having to do more with less. And, Brand U’s are now asked to commit and contribute to an organization that may have fired our best friend. There’s a point of diminishing …
Innovation Rules
The numbers reinforce the power of innovation. The top firms usually have double the shareholder returns of their peers. Why? Innovation. And, that frightens all companies. It’s all about killer ideas these days – Brand U ideas that can change processes, projects, people, organization, organizations, industries, and ultimately society. And, these ideas come from Brand U’s.
Brand U Rules of Life
80% of what worries you will never happen Action spurs activity Do what you hate, first When in doubt, talk about and resolve it Change creates challenges which offer opportunities Without meaning, there is no commitment. The pain of changing must be less than the pain of staying the same. Most people need structure and …
Brand U Burn Out
Boredom Anger Frustration Trouble concentrating Withdrawn Absence Sick days Alcohol/substance usage Ennui