More Brand U’s are rethinking their work assumptions because of the unpredictable and volatile workplace. It’s not uncommon to see a 35-year-old Brand U having had five or more jobs, many of which were voluntary moves. Five years ago migrating from job to job was a sign of unsuitability, instability, or poor work habits. Now, …
Project management has always been associated with work tools and techniques such as scheduling and network planning. However, Brand U project leadership is more of a philosophy and structure of doing business that is being adopted by self managed teams, rapid product development groups, and hi-tech start-ups. More has to be done faster, better, more …
One person recently quipped that project leaders are CEOs in training. Think about it! Within the scope of the project, the leader is responsible for facilitating all project activities that a CEO would have in a company.
When the going gets tough, time becomes our most limited resource. Time management then becomes critical to getting things done at work, finding time with our family, and balancing our lives. Brand U’s have learned they can’t be all things to all people. Brand U’s have to optimize, prioritize, and focus on what matters most. …
In a projectized organization, Brand U work is organized into project teams that form and disband when work is finished. Each Brand U evolves into a self-managed, project professional responsible for getting work done on time, on budget while satisfying stakeholders. Often there are no permanent job titles or permanent job assignments. There are few …
Projectized work then accelerated as customer, time, quality, communications, risk, technology, and performance requirements increased. Each decade emphasized different types of Brand U projects. In the 1950s, mega civil engineering projects were the craze. In the 1960s, aerospace projects consumed our interest. In the 1970s, it was telecommunication projects. In the 1980s, it was computer …
A family trip is simple example of a life project. The final destination is known as well as intermediate stops. Accommodations are reserved. Resources are requisitioned. Different people have specific accountabilities such as driving, navigating, setting up the tent, cooking, and cleaning dishes.
Mission impossible project has a high chance of success and a high degree of satisfaction. Ugly project has a high chance of success but a low degree of satisfaction. Kamikaze project where everybody knows the project will fail but team members feel good about it. Suicide project, where everyone knows it’ll fail and they …
The Academy Award’s extravaganza maybe the world’s biggest party, excuse me I mean Brand U project. In a matter of speaking it’s both. In today’s celebrity and media obsessed culture, the Academy Awards and the Oscars are big business. More than 10,000 people directly work on the event that generates more than $100 million in …
If we believe Brand U work is project related then the earliest homo sapiens had a Brand U project approach to gathering food, hunting for food, building a shelter, and propagating their clan. Each of these activities had a beginning and end with a specific life-driven purpose.