Author name: margaux

De-Jobbing

I’ve said this a number of times but it bears repeating. “De-jobbing makes a prospective employer much more concerned about abilities and less concerned about education and experience than the old job-based employer was” said William Bridges, the career development sage.[i] So, your life/career/job success depends on developing Brand U core competencies and then displaying

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Get Clued in What’s Happening in Your Business

What competitive or business challenges does your company face? Again, your company may be your employer or you. These may include change in the customer base, loss of revenue, thin profit margins, limited resources, or increased competition. These challenges are the opportunities or the stimuli for updating your career, finding new customers, developing new lines

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What Does the Market Want?

Reengineering forced companies to institutionalize the notion that organizational processes must be flexible and periodically must be transformed. Much in the same way, Brand U’s must assess their work choices and if necessary reengineer their careers. Just as any business, Brand U’s understand their present core proficiencies, understand what’s valued in the marketplace, and if

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