Author name: margaux

Career Books

What Color is Your Parachute by Richard Bolles, Ten Speed Press, $16.95 Resumes for Dummies by Joyce Lain Kennedy, IDG Books, $12.99. Knock Em Dead by Martin Yate, Adams Publishing, $12.95. Job Searching Online for Dummies by Pam Dixon, IDG Books, $24.95. Cover Letters That Knock Em Dead by Martin Yate, Adams Publishing, $10.95. Resumes …

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Know Your Value Add

Knowing what value you add to your employer or customer is probably the most important thing you can know about your work and career. In an operational sense, adding value means having the appropriate abilities and aptitude to develop and deliver cost-effective products or services. But, the value-added concept also includes principles, values, and attitudes.

Securing Knowledge

The knowledge and learning organization is the new competitive paradigm that impacts all of us. Companies are asking how they can improve their competitive advantage specifically revolving around organizational learning and knowledge management. The thinking goes like this: Brand U’s hold a wealth of knowledge, skills, abilities, and experience about their companies, products, core processes, …

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Brand U Teams

The formation of a Brand U team involves both process and product. The process of team building includes chartering the team, selecting team members, building consensus, negotiating team rules, resolving conflicts, encouraging involvement, ensuring fairness, monitoring progress, providing direction, and reinforcing progress. The product of a team is its deliverables, its results. The team may …

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Techno Turkeys

The history of technology is full of neat ideas that just didn’t cut it. Sometimes, the customer had unrealistic expectations. Sometimes, the development team was clueless of what the customer wanted. Sometimes, they didn’t connect. These techno-turkeys include all types of products and inventions

Delighted Customers

Tom Peters, the management guru, has stressed for years that customers need to be delighted, amazed, and even wowed. Simply meeting customer requirements won’t differentiate a Brand U or his or her products from the competition anymore. To surpass expectations, the Brand U listens very carefully to customers so they’re pleased at the moment of …

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