“Peter F Drucker, … has a new message for traditional corporate executives: Find another line of work.”[i] Tough message from the father of modern management. He goes on: “The unique 20th Century creation, the corporation, is not going to survive in the 21st Century.” Where will the best and brightest put their creative energies?
Knowledge workers will become Brand U workers who will put their energies into maximizing their economic ideas with the employer who offers the most challenge. These people will also save their best efforts for nonprofit service organizations where they can make a big difference.
[i] Pollack, Andrew, “Seeing the Corporation’s Demise,” NY Times, November 14, 1999. p. 2.