Transformational change attempts to reinvent, reorganize and if necessary eliminate non value-adding processes rather than simply retooling existing processes. The goal: redesigned, end-to-end processes that are logical, value-adding, seamless, balanced, and customer driven. Hence: the value-chain.
Transformational change forces an organization to look at itself objectively, examining each process step that adds or detracts value. It starts with a blank slate. Everything is questioned and analyzed. Who are the stakeholders? What do they want? What are we doing to please them? Can we work smarter and better?