Project management has always been associated with work tools and techniques such as scheduling and network planning. However, Brand U project leadership is more of a philosophy and structure of doing business that is being adopted by self managed teams, rapid product development groups, and hi-tech start-ups. More has to be done faster, better, more effectively, and cheaper – all the while satisfying many stakeholders.
Success today requires new project leadership skills, aptitudes, and attitudes. Several years ago, a successful project manager needed good technical skills such as planning, scheduling, financial controls, and monitoring skills. Today’s successful Brand U team leaders are stakeholder focused, quality driven, risk sensitive and politically adept. The project mission has also evolved from getting the project done on time and on budget to managing customers, time, quality, communications, risk, technology, and performance