Our employer or customer now wants to develop killer new products but needs our commitment, inspiration, and loyalty. Many Brand U’s already feel crunched having to do more with less. And, Brand U’s are now asked to commit and contribute to an organization that may have fired our best friend.
There’s a point of diminishing and finally no return when transformational survivors say ‘go figure’ when they’re asked to contribute their hearts and souls to an enterprise with ever changing rules and expectations. Or, the Brand U may want to commercialize the idea on his or her own.