Entitlement is dead – accountability is alive and well. As Brand U’s, we’re responsible for the performance of our process, function, activity, team, plant, or company. Performance management is a direct outcome of self-management and self managed teams. Senior management looked to functional management to operationalize the corporate strategic vision, mission, plans, objectives, etc. Each Brand U is now expected to know how his or her contributions fit into the organization’s goals.
As well, there’s a direct win for us. More companies link pay directly to Brand U competencies, abilities, and behaviors that directly affect business performance. Linking our compensation to organizational, business unit, and team performance is seen as the way to motivate us. It’s simple old-fashioned psychology. If we’re paid for our Brand U value, our attention and motivation will naturally follow.