Virtual teams are somewhat new but will become more prevalent as Brand U organizations, and Brand U individuals, develop state of the art, ‘world class’ technologies, skills, capabilities, information, or other resources. In a virtual team, each Brand U is an expert. Value-added capabilities are brought in. Synergies arise. The output is greater than the sum of the parts. Each person evolves into a Brand U consultant with marketable skills that are contracted to the virtual entity.
The virtual project team is a Brand U solution to the rapidly changing marketplace, organizational environment, and technological change. A virtual team is a group of highly talented people who work together as long as the project is being pursued. A virtual team may be in one workplace, be composed of telecommuters, or be worldwide linking many stakeholders.