“After decades of wholesale neglect, companies are finally facing the fact of pathetic white-collar productivity and realizing that they need to organize work in a fundamentally new way … They (white collar workers) need to rethink the very nature of work.
If they’re going to work in the future, they must be able to demonstrate clearly, precisely and convincingly how they can add value. The answer – the only answer – is the project. And not just any project, no matter how droning, boring, but rather what my colleagues and I have come to call ‘Wow Projects,’ projects that add value, projects that can make you a star,” according to Tom Peters. [i]
[i] Peters, Tom, “The Wow Project,” Fast Company, May, 1999, p. 118.