Brand U leaders also have the common touch and are often hands-on. Brand U leaders are closely involved with workers, suggesting and demonstrating as opposed to directing or managing. Dana Mead, CEO of Tenneco, said: “to be successful, leaders will have to be less arbitrary, more directly involved with what’s going on the shop floor, more open to employees, more ‘personal’ and because of the fast pace of communication and change – more action-oriented than in the past.”[i]
[i] Miller, William, “Leadership at a Crossroads,” Industry Week, August 19, 1996, p. 44.