There are two basic approaches to creating a flexible, competitive organization: 1. continuous process improvement (CPI) and 2.transformational/reengineering. Brand U’s need to know both. Continuous process improvement (CPI) is incremental and evolutionary where one organizational success builds upon the next. In baseball terms, this is called winning through hitting a series of singles and doubles.
Systems and processes are slowly improved with input from many stakeholders. People and teams are slowly acclimated to the change. Often this is a bottom up, consensual driven process.