In today’s new work environment, what’s the title and role of the person who brings all the resources together in the project team? Is this Brand U a project manager, leader, coach, facilitator, or some other term?
Project leadership is abstract, touchie-feely, and frankly difficult for many of us. The projectized organization looks and feels a lot different than the managerial, hierarchal work model. In the hierarchal model, work got done through one person telling another what to do and how to do it. Even the term ‘project manager’ evokes images of one person dictating to thousands of ready minions the direction of something grandiose, such as moving mountains, building airports, or dredging rivers. Manager still implies a hierarchal relationship where the boss is responsible for all planning, organizing, staffing, and controlling all project activities. Decisions are based on power and position.