But what will happen to the millions of people who used to sell or distribute products directly to customers? They may be out of a job and morph into Brand U’s. It’s happening in every industry. Amazon.com, the on line bookseller, is grabbing sales from traditional booksellers, such as Barnes and Noble and many others.
The Big 3 auto manufacturers are beginning to sell on-line bypassing car dealers. The changes can be cataclysmic. These salespeople will evolve into Brand U’s who will add value through sales support and customer service. One software seller closed all of its retail outlets and is now selling software exclusively through the Internet. The result is that any company can now reach millions of prospective customers quickly and cheaply.