Pay attention Brand U’s. The rationale for this type of change goes something like this: Competition continues unabated. Five, ten, and even fifteen percent incremental improvement is insufficient. To stay competitive, 50% to 300% stretch objectives are required. How is this done? Offering these new products and services ahead of the change curve is where you, the Brand U’s, offer the best value. Why? Corporate inertia stalls change.
Organizations want on-the-dime flexibility. How do they do this? You, the Brand U’s, offer state-of-the-art skills and knowledge on a project basis and charge premium rates for this special knowledge and skills.