An orchestra is another favorite Brand U metaphor for organizational and project excellence. The orchestra is a group of Brand U’s, each of whom is gifted, has a unique talent, and a distinct way of delivering music to satisfied customers. Usually, each player is a superstar Brand U in his or her right. Each musician adds value and pleasure to the theater goer.
Each Brand U musician is chosen because of unique abilities and talents. The musician must pass an audition based on talent and ability. Once chosen, the musician must rehearse and continue to build upon his or her abilities.