Managing by projects or projectizing work is hot – blistering hot! The idea behind projectizing a business is to treat all work as integrated Brand U projects that are completed on time and on budget while satisfying multiple stakeholders.
Several converging trends also make project management more critical. The marketplace is global and more stakeholders must be satisfied. Customer requirements are higher and more difficult to satisfy. There are more competitors with customized high-quality, low cost products and services. Work is also not being completed on time and on budget.
Special projects are also critical for your Brand U professional development. They offer you the opportunity to do and learn new things. They become your organizational learning laboratory. They offer you access to higher management where you can reveal your value proposition or help you develop a new value proposition.