The smartest people in college and business seemed to gravitate to big companies because of the money, perks, and potential. Now, we’re seeing other trends. Smart Brand U’s straight out of college or B-school go into a big business to learn product development, sales, purchasing, supplier management, customer service and general management. Then, they start their own businesses and do it again and again. It’s in the blood, almost a gambler’s high.
Another group is the ‘best and brightest’ Brand U business professionals who’ve already been there and done that. They’re Handy’s middle level, portfolio professionals. They’re top-notch people who work for a start-up or a small company with below-market salaries but with the right stock incentives. If the company goes through an Initial Public Offering (IPO), these stock options suddenly multiply and they’re instant millionaires or even instant billionaires. High-risk – very high returns.