Through self-development, Brand U’s are encouraged to enhance their skills, knowledge, and capabilities. A company can tell us what needs to be done to meet its strategic goals but we as Brand U’s are ultimately responsible for ensuring we have the skills to do our jobs. We often have resources, broad direction, networks, and even mentors to pursue self-development.
There are several major assumptions in Brand U self-development. First, our employers or customers rely on us to determine what’s the best method to do a job and to develop the right career path to get there. As well, our employer says that accountability for success is now shared between the company and us. We as Brand U’s assume more responsibility for our work. We must show initiative, seek opportunities, be resourceful, and get the job done. In other words, Brand U’s add entrepreneurial value to their work.