Successful Brand U organizations develop a shared vision that reflects stakeholder values. Every Brand U organization has a vision that’s distilled into a statement of where the organization, business unit, plant, department, team or even individual Brand U’s want to go. The vision statement presents a clear future with doable and probable outcomes.
The vision energizes. It’s easy to understand and identify with. It should jump-start an organization to focus on what needs to be done and can be done.