Again, information and knowledge change the rules. A function, title, or position was once the source of authority and power. But, is this the case when an organization is flatter and may be virtual. What’s the source of authority and power? Is it the team leader, facilitator, or coach? Does authority rotate among Brand U’s who may assume different project roles? Or does authority rest with the Brand U with special knowledge, aptitudes, abilities, and practices?
We’re seeing authority and influence are more often based on creativity, information, and knowledge than on title and position. We’re already seeing this where Brand U’s are commercializing their ideas by starting a company, quickly taking it public, and in the process making millions.
Another winner is the Brand U entrepreneur. We’re more mobile and can sell our skills and knowledge in the information marketplace. Specialized information and practices can be packaged and sold to the highest bidder. This is the fundamental premise of all consulting. Brand U’s offer their client something that he or she needs, can’t obtain internally, and will have to pay a market premium for.