Time is a major reason why personal branding has become more crucial. Customers don’t have the time to comparison-shop for best values. Time has become our most precious community. So, shoppers base their purchase decisions on real and perceived value of the product brand, service brand, or your Brand U. And in much the same way, organizations and customers don’t have the time to develop relationships with contractors or consultants. Customers want a job or project done right the first time and every time. That’s why they’ll come to Brand U.
If you treat your Brand U reputation much like other assets, then you should see increased employability and worth over time. Managing a reputation requires a long-term perspective. If you manage it carefully, then you can expect higher returns from your employers or customers because they’ll be forced to pay a higher Brand U premium in a tight labor market.