How do you create your personal and recognizable Brand U? It’s a matter of creating your personal buzz and interest. This may mean managing signature projects, writing best selling books, or simply talking at professional meetings. With the Web and Internet, it’s easier than ever to create personal buzz.
When it comes to personal branding, Martha Stewart wrote the book. Martha has branded herself and is universally accepted as the ‘Taste Goddess.’ She has books, magazines, videos, Web site, software, etc. You name it she has used it to extend her brand. Look at Oprah.
You say all these are media people and normal folks can’t do this. Guess again. We all can. Look at your company, your customer, even your church or non professional associations, there are always Brand U’s who have some identifier or just one noticeable difference that separates them from the herd.