New ideas! Hot products! Killer software applications! They’re all the rage these days. Brand U companies want to develop the next hot new product. Brand U entrepreneurs want to develop the next hot new idea. Commercializing technology is taking place at breathtaking speed.
What Brand U geeks played with several years ago, we now use routinely. The Internet, fast computers and cellular phones evolved from a geek fantasy to a business luxury to mass-market gadgets.