Critical Practice: Knowledge Management

We’re in the age of the idea. The organizations that can develop a culture of creativity and idea generation will be the winners.

Kevin Roberts, CEO, Saatchi & Saatchi

Knowledge management is this year’s hot new idea. But what is it, how is it done, and what does it mean to me? Knowledge management may mean identifying and internalizing best practices; correcting and preventing discrepancies; fault proofing the organization; and commercializing new ideas.

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