“The first function of the executive is to develop and maintain a system of communication.”
Chester Bernard, President USO
Establishing the Brand U is all about communicating consistent images, messages, and requirements. Great personal communications are vital to all personal change management and decision-making. Without open, honest and direct communication, Brand U’s simply won’t function. If your vision, mission, values, style, goals, plans, and requirements are not clear, then you won’t get what you want and need. It’s pretty simple. You’ll make poor decisions. You won’t complete projects. You’ll produce deficient products. And ultimately, unhappy customers won’t purchase your products or services.