Building values to some organizations is as important as developing killer product applications or world-class core competencies. Jim Collins, the co-author of Built to Last, believes that companies “are hungry to build something of enduring character on a fundamental set of values they can be proud of.”[i]
Collins and others see a revolution in how organizations live and prosper when there’s a compelling and enduring sense of what they stand for becomes more important than what they sell. This is a stretch for many companies that have been bottom-line oriented. It’s interesting that a critical mass of companies and senior executives are ‘walking their talk’, specifically doing what they’re saying.
[i] “What Comes Next?” Inc Magazine, October 97, p. 41.