Virtual Brand U teams sidestep matrix and hierarchal organizations. They’re confusing because of unknown relationships and new expectations. Virtual teaming is still new with many questions, such as the following:
What are behavioral protocols or rules among virtual teams? Who does what, where, and when? Who conducts the work? Who authorizes resources and how is it done? Where does responsibility and authority lie? These are confusing and change the fundamental relationships within an organization. Answers often depend on who is on the team and what does each person bring to the team.