Interestingly, a Big Hairy Audacious Goals (BHAG) can be any of the 7Ps:
Performance: Increase performance by 200 or over 1,000 percent. Lower costs by 50%. Halve time to market for developing products.
Paradigms: Develop undreamed of products. Develop kickass, web business models.
People: Energized Brand U’s create the killer category company or product. Increase improvement suggestions per worker per year.
Principles: Follow the ‘Golden Rule’ in all business activities. Evangelize saving the ozone or the rain forest.
Practices: Develop personal best practices that lead a generation or an industry to do what’s right.
Products: Develop the Palm Pilot, the Pentium chip, or…
Processes: Implement new business models such as Toyota’s lean manufacturing; Wal-Mart’s distribution system, or the auto industry B2B auction site.