The high priests of the spirituality movement include Stephen Covey (The Seven Habits of Highly Effective People), Deepak Chopra (The Seven Spiritual Laws of Success), and Jack Canfield (Chicken Soup for the Soul). Their messages are much different that those of the 1980s ‘greed decade’ when we saw books like Swim with the Sharks Without Being Eaten Alive. The current messages emphasize following your dream, caring for people, finding yourself, following the golden rule, and doing business ethically.