We are finding a new breed of company: the Brand U organization. Several key issues identify these companies. Core values are among an organization’s core strengths. Core values include beliefs, attitudes, principles ethics, and culture. Each reinforces the other. Core values help shape organizational principles and attitudes. These core values may mean the difference between the company’s success or failure.
And, companies are discovering that Brand U’s want to work with and for organizations with which they share values. And these companies want to adapt so they can attract the ‘best and brightest’ Brand U’s.