The Brand U message is to depersonalize the situation, understand what’s happened, fix it, and move on. This attitude shift from ‘them’ to ‘me’ is a significant change in our perceptions of work reality.
We can’t change the realities of the competitive marketplace and how companies respond. The only thing we can change is our attitude of how we perceive change and react to it. This is the fundamental idea behind Brand U personal work and life empowerment. You now manage and are responsible for your Brand U future.