Brand U leaders seem to be self-selecting. A person sees an unfulfilled opportunity, need, or requirement. Nature, organizations, and the marketplace hate a vacuum. Someone will fill it. This someone is often a Brand U leader. So, Brand U leadership is more often seen as a personal issue – a desire to commit, inspire, share, and improve. This can happen on the customer service desk, the production floor, or the boardroom.
The Brand U leader is a normal person who can adapt and learn in different circumstances. One element of Brand U leadership is the ability to communicate at a visceral level. The Brand U leader does not simply communicate information but also communicates vision and a sense of purpose. The sense of purpose may be putting a person on the moon, building a stadium, designing a product, cleaning a neighborhood, organizing a bake sale, or implementing improvement ideas. Communicating a vision means sharing information and becoming actively involved in discussions. The Brand U leader questions, listens actively, and surfaces issues that are important to individuals, to teams, and to the organization.