Do you think the boss of bosses in your organization doesn’t have to perform, sweat bullets, or be accountable? Well guess again. They have the ultimate Brand U challenge: Succeed or perish. Even top Brand U bosses are accountable to perform and make their numbers. Job homesteading and board cronyism are dying at the board and officer levels.
The top Brand U dog has to report to ever more aggressive directors and bird-dogging Wall Street analysts. If expectations are not met quarterly, the whole world knows it because it’s reported in the business news and the heat increases. Activist boards of directors now want results and if they don’t deliver, the unheard of happens. CEOs and senior officers are dumped, dismissed, or reduced in force, just like the rest of us. The result is there are no stupid, long-term senior managers. Most perish quickly upon making bad decisions. Competitive Darwinism is alive and well in today’s organizations.