Frederick Taylor

For a while, Taylor’s scientific management was thought to provide answers to good management. In his time, Frederick Taylor was a Brand U guru. Taylor’s ideas were largely based on scientific and technological ideas of predictability, command, and control.

If everything could be measured, science would provide efficient answers for designing, producing, and delivering products and services until perfection could be attained. Unfortunately, the human element was lost to efficiency. So, each organization eventually ended up defining ‘good management’ in terms of its own needs and terms. For self-preservation, workers were left to define work in terms of their Brand U needs and terms.

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