There is much effort to determine the role of ‘human capital’ on a company’s stock market value. A company found that worker’s attitudes about their treatment by bosses and their workloads had a measurable impact on customer satisfaction and revenue.
The business world where a lone wolf can design a killer product or a transforming leader can save an enterprise single-handed no longer exists. Challenges, problems, and opportunities overwhelm the mightiest, smartest, individual. Great leadership is not sufficient any longer. What are needed are great teams of Brand U leaders throughout the organization, at the highest and lowest levels. So, how are organizations creating an atmosphere or work experience so that Brand U’s want to contribute and share their best ideas? Organizations are changing restrictive structures, rules, and protocols to become more Brand U friendly.