What makes a Brand U leader? We know what Brand U organizations feel like by reading Fast Company Magazine. We have some idea what Brand U organizations look like by seeing how virtual teams work. We have some idea how Brand U CEO’s lead by looking at who’s taking over organizations. But, we still have lots of questions on how Brand U leadership is deployed throughout the organization. Is a Brand U leader made, nurtured, or self selected? Can Brand U leaders be in charge of massive organizations? Can Brand U leadership be learned and shared? Lots of questions, few definitive answers.
We can reach several conclusions. Critical circumstances are often the crucible of Brand U leadership. Brand U leadership is something special. When we see it, we know it. Brand U leadership is an exemplary element of good management. Brand U leadership is an art and is flexible. Depending on market requirements, organizational culture, and people’s abilities, Brand U leadership may integrate ‘command and control’ elements to ‘coaching and mentoring.’